EXTRA PERKS

01

OCCASIONAL WRITER

I’ve done tons of scripts for work of course and also haikus, shorts, poetry and even some jingles I’m not that proud of. Now I'm channeling my inner Shel Silverstein to write some kid stories for my new nephew.

02

ORDAINED MINISTER

I've been a legally Ordained Minister since 2016 and so far the numbers look good with a 100% effectiveness and zero divorces. That's 3 out of 3 happy couples, and I have a new one booked for this summer. I’m free the rest of the year. Book yours!

03

BLACKSMITH 

 

When the pandemia hit us I thought it was a good time to learn a new discipline, and best something practical. That’s why I joined the Ramón Recuero’s School of Blacksmithing where with a lot of help, sweat and also some blood, I forged my first knife.

04

VOLUNTEER

The earthquake of April 2015 greatly damaged some villages, national treasures, schools... In my case, I joined ELI Abroad to help on a new dog and cat rescue building for KAT Center on the outskirts of Kathmandu.

05

KARAOKE PROBLEM

I sang "Hava Nagila" when I was a kid with my father at our local Karaoke in Narita, Japan. My ex-copywriter Luna Hurtado and I sang Rocio Jurado’s hit "Como Una Ola" in New York (with live translation for the english speakers) and an obscene amount of Mexican Rancheras in Hong Kong. Hell, I even sang sea shanties at the agency in Dallas to keep the spirits up. Here you can find a taste of my music, including my shower song

06

MEZCAL AFICIONADO

Mezcal is a distilled alcoholic beverage made from agave in Mexico. Almost 10 years ago in Chicago I was introduced to it by Puntamanguera’s co-founder and dear friend Elizabeth Castillo. Since then I’ve been drinking and sharing the love for Mezcal everywhere I've been. Try it in a cocktail or if you like I can show you how to drink it straight.

07

HUNTER-GATHERER

 

I know it's a controversial perk but it also brings constructive conversations and tons of general learning experiences. For me, it brings me closer to my father and  also to people in my old family’s village. They taught me how to take care of a vegetable garden, beekeeping, grafting, when to pick olives to produce oil, get a bonfire going on a rainy day, make cheese, wine, ham, how to cook outdoors... It showed me in general that it is important to know where stuff that we take for granted comes from and what it takes to make them.

 

08

THANK YOU SCREEN

One day you are watching some Aronofsky's movie that leaves you exhausted thinking about the meaning of life and others just indulging in your guilty pleasures like cancelled tv shows (sighs…) or robbing banks as a cowboy in a video game. Anyhow, movies, shows and video games are the perfect escape from life, at least for a brief time, a place where you can pause yours and live through others. Discover new people, places, planets… 

09

AVID READER

 

If the screen allows me to pause life for a little, with books I just go deep to another place. I don’t know how many times I pass my stops or almost miss some flights reading at the boarding gate. When I was a kid I found some books hidden in an old family house that were forbidden during Franco’s dictatorship. Since then there is something magical, even mystical about them.

 

10

FRIENDLY ADVICE

 

My grandfather, Francisco the First, always told me “you should have friends, even in hell”. For me, being an old child, made even more sense. That’s why I always try to meet good interesting people. Here are some examples and also some words about me, something I love because as I said before, I’m an only child.

SOME OF MY WORK

 
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ABOUT ME

CHAOTIC NEUTRAL
AND DOG FRIENDLY

Spanish born working in Advertising for the past 10 years in five different countries (Spain, USA, Great Britain, the Netherlands and Hong Kong), which taught me not only to adapt to different markets and clients but also how to bring ideas that can spread across mediums.

I learned how to work with different people, cultures and also clients like Coca Cola, Huawei, At&t, Burger King, Hershey’s Chocolate, Corona Beer... but so far, saving dogs has been my favorite.

Lately I’ve been freelancing around Europe to try different markets and also get me some free time to polish old skills and learn new ones like blacksmithing.

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EXPERIENCE

Freelance

Sr. Creative & Art Director

Today

 

La Despensa

Sr. Art Director

Sep 2018 - Nov 2020

Madrid, Spain

 

Miami Ad School

Teacher

Summer 2018 

Madrid, Spain

 

Ogilvy & Mather

Associate Creative Director

Apr 2017 – Oct 2017

Hong Kong

 

Dieste

Sr. Art Director

Jun 2014 - Mar 2017 

Texas, USA

 

Leo Burnett

Art Director at Energy Pool

Mar 2011 - Feb 2014 

Chicago, USA

 

Sapient Nitro

Creative Intern

Apr 2010 - Jun 2010 

New York, United States

 

Iris Bunker

Creative Intern

Jan 2010 - Mar 2010 

London, United Kingdom

 

Bureau Pindakaas

Creative Intern

Oct 2009 - Dec 2009 

Amsterdam, Netherlands

 

Mak Publicidad

Creative thinker
and Graphic Designer

Nov 2006 - Oct 2008 

Madrid, Spain

VOLUNTEER

ELI Abroad

Construction
Oct 2017 – Dec 2017

EDUCATION

Miami Ad School

Portfolio Program
2008 – 2010

 

Camilo José Cela University

Advertising  & PR
2002 – 2007

AWARDS

Cannes Lions
Silver - Media
Bronze - Cyber 
Shortlist - Branded Entertainment
Shortlist - Health and Wellness
Shortlist - Lions Innovation

One Show
Silver - Branded Entertainment
Silver - Direct
Merit - Interactive

D&AD
Graphite Pencil - Digital Marketing
Wood Pencil - Direct
In Book - New Blood

Clio Awards
Bronze - Direct - Digital
Bronze - Engagement/Experiential

ADDYS
Gold - National
Gold - District
Best Of Show
Gold (Psa)

EFFIE 
Winner Sustained Success - Non-profit

IAB MIXX Interactive Awards
Gold
Bronze

El Sol Festival
Silver - Digital
Silver - Direct
Finalist - Film
Finalist - Pr
Finalist - Promo

USH Idea Awards
Gold - Best use of licensed music
Silver - Cyber
Silver - Promo & Activation
Shortlist - Pr

Wave Festival
Silver - Branded Content
Silver - Promo
Shortlist - Cyber
Shortlist - Pr
Shortlist - Radio

Ojo de Iberoamérica
Finalist - Interactive
Finalist - Media
Finalist - Direct
Finalist - Ush Best Idea

New York Festival
Finalist Award - Digital
Finalist Award - Digital
Finalist Award - Psa
Finalist Award - Media

Facebook Awards
Winner Regional
Shortlist - Facebook For Good

 

JCDecaux
Gold

Young Guns
Gold

PRESS

AdAge
Adweek
Bloomberg
Business Insider
Campaign Live
CBS News
Chicago Sun Times
Creativity Online
Contagious
Daily Mail
Designboom
Design Taxi
Fast Company
Muse By Clio
The Drum
The Onion
Thrillist
Trendhunter
Best Ads of TV
Design Taxi
Dallas observer
Publimetro México
Ads of the World
Gizmodo
Daily Herald
Mashable
New York Post
BusinessWire
Washington Post
CBS
MSN
Trendhunter
PSFK
Eater
Finance.yahoo
Adlatina
Latinspots
Produ
AdForum
Roastbrief
Askmen
Bustle
Scoopnest
Revista Semana
Metro

La Vanguardia

CLIENTS

Coca-Cola

Burger King

Huawei

Corona Beer

AT&T

Cricket Wireless 

Samsung

Hershey’s Chocolate

Fifth Third Bank

Chicago Art Institute

Dallas Pets Alive

Lala Yogurts

Nautalia Travels

Dallas Vintage Toys

PJ’s Smoothies

Pirelli

FCUK

SKILLS

Concepting
Creative Direction

Photography

Creative Solutions
Graphic Design

Interactive Advertising
Creative Development
Branding & Identity
Typography
Logo Design
Illustration
Web Design
Vector Illustration
Digital Marketing
Pitches
Silkscreen Printing
Team Motivation
Video Games
Bartending
Barista

Clay Shooting

Blacksmithing

LANGUAGES

Spanish

Native / Bilingual Proficiency

 

English

Full Professional Proficiency

LET'S CHAT

Ask me something by filling the form below now or write down my email for later.

Better copy/paste it or you'll end up with an order of tacos, they are good though:

panchoscantina@gmail.com

Your order is on its way!

 
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