The FCUK campaign

After 4 years without advertising, FCUK comes back and now, the brand that became famous by playing with the words, is playing with the images too. The big idea was to take their game and play it from a completely new point of view. Edgy, sensual, simple and brilliant. 

1c_fcuk_table.jpg
1c_fcuk_sofa.jpg
1c_fcuk_knees.jpg

AWARDS

Gold - Young Guns
D&AD - Inbook
JCDecaux - Gold